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PORTFOLIO
I help holistic health and wellness brands confidently grow their business through compelling and persuasive copy.
Check out some of my work to see how we can create something special for your brand.
Top 5 Self-Care Tips for Seasonal Affective Disorder (Blog)
Client:
Ghost written for Body Bio.
Objective:
Create an engaging, relevant blog post on Seasonal Affective Disorder (SAD) that naturally ties back to Body Bio’s mission and products.
Solution:
Using the brand’s knowledgeable yet conversational tone, I created an informative, well-researched article full of valuable content tailored to resonate with their audience. The article closes with a clear and helpful call to action (CTA) to encourage readers to take the next step.
7 Simple Holistic Habits for a Stress-Free Evening (Blog)
Spec Ad
Client:
Lily & Lemon
Objective:
To create an engaging blog providing helpful information while showcasing the client's authority and expertise so as to build trust.
Solution: The blog was created to be skimmer-friendly while packed full of useful information for the client's target audience.
Lily & Lemon’s caring and conversational tone was incorporated into the writing.
A clear and helpful CTA was present at the end of the blog, encouraging readers to download a free guide and join the brand’s email list.
Product Description (Nuvem Skincare)
Client:
Nuvem Skincare is a natural, handmade skincare company.
Objective:
To increase sales for the Vitamin C Serum.
Solution:
I used bullet points to make key information easily scannable, ensuring the product description is skimmer-friendly, especially for mobile viewers.
Each feature of the serum was translated into tangible, skin-loving benefits, allowing readers to immediately understand how the product will work for them.
Recognizing that the target audience is health-conscious and values transparency, I provided detailed explanations of the ingredients. This not only clarifies the benefits but also highlights how the serum stands out from competitors.
Packaging (Buddy Bean)
Spec Ad
Client:
A fictional dog food company with a caring and fun brand voice that makes all natural dog treats.
Objective:
Create eye-catching design and fun, easy to read copy.
Strategy:
Designer Paola Martinez and I collaborated to create packaging that showed off the brand's caring and health conscious vibe. The USP was highlighted in a straightforward but playful way, reminding the consumer of the benefits of all-natural dog treats.
Banner Ad (Buddy Bean)
Spec Ad
Client:
A fictional dog food company with a caring and fun brand voice that makes all natural dog treats.
Objective:
To catch the viewer's attention and drive traffic to the company website.
Strategy:
To make the copy easy to scan, I created concise messaging focusing on the health benefits of the brand's all natural treats.
Sales Email (Buddy Bean )
Spec Ad
Client:
A fictional dog food company with a caring and fun brand voice that makes all natural dog treats.
Objective:
To inform the target audience of the 20% off sale and drive consumers to the website to take advantage of the discount.
Strategy:
To capture the busy reader's attention, I used clear and specific messaging that focused on the benefit to the consumer. The email builds on the deeper benefits by focusing on the feel-good quality of the treats.
Product Description (Buddy Bean)
Spec Ad
Client:
A fictional dog food company with a caring and fun brand voice that makes all natural dog treats.
Objective:
To entice shoppers to buy Buddy Bean's Peanut Butter & Banana Dog Treats.
Strategy:
To engage the audience, I used sensory language to paint a picture of what it would be like to feed their pet the treats while also highlighting the all natural ingredients.
Ready to meet your goals with strategic copy that builds trust and drives results?
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